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Now booking Schools, districts, and Ed Tech partners

Thirty-four years in schools. Now in your corner.

Professional development teachers actually use, coaching that steadies new and veteran administrators, and advisory work that helps Ed Tech companies build what schools really need.

34 years in public education, retired Assistant Superintendent, and Chief Academic Officer at SchoolDay Academy
Heather Sherburn, M.A. Live training
+20%
Achievement lift (Marzano, 2003)
10 days
Instruction reclaimed/year (Kraft, 2021)
What's included
On-site training, half-day or full-day
Printed handbook for every participant
Optional graduate credit via UMass Global
The research

Classroom management isn't a soft skill. It's one of the most measurable levers a school can pull.

+20%
Achievement lift from systematic classroom management
Marzano, 2003
Teacher impact vs. curriculum policy alone
Marzano, 2003
10 days
Instructional time lost yearly to disruption
Kraft, 2021
0.52
Effect size: above "year of progress" benchmark
Hattie's Visible Learning
The reality in your building

Four questions every principal is asking right now

If any one of these sounds like your campus, the conversation is worth having.

01

How much would achievement rise if students were on task ten more hours per week?

Every campus is losing instruction time to low-level disruption. Academics and discipline are not separate problems: they are the same problem.

02

What could you accomplish if discipline challenges dropped by seventy percent?

Strong instruction without a working management system stays undelivered. We put the system in place, and your teachers carry it forward.

03

Is teacher retention starting to keep you up at night?

Classroom management, or the absence of it, is the most cited reason educators leave the profession. The fix is teachable. The fix is fast.

04

Has your last PD investment actually changed Monday morning?

Most professional development inspires for a day, then evaporates. Ours is built around what teachers can use in their very next class period.

"

This was the best logical presentation on discipline I have had in twenty-three years of teaching. I have practical ideas I can use immediately.

NH
Neil Hudgens
Classroom Teacher · 23 years
Watch educators tell it

Two minutes from a teacher beats two pages of marketing.

Real educators. Real reactions. From schools across the country.

Classroom Management · 1:42

"This isn't theory. They give you tools you can use in your very next class period."

SJ
Sarah Johnson
Middle School Teacher · 12 years
Student Engagement · 2:14

"The strategies brought instant motivation back into the classroom. I saw the difference the very next day."

TM
Tamara M.
Elementary Educator
Watch more from educators
What your teachers take away

Specific. Practical. Immediate.

Vague PD promises don't change classrooms. Concrete techniques do. After one day, every teacher leaves with the same playbook to use in their very next class period.

A research synthesis of over 100 studies found that teachers' actions in their classrooms have twice the impact on student achievement as school policies regarding curriculum, assessment, or community involvement. Marzano, R. J. (2003). What Works in Schools. ASCD.
  • How to detect and correct problems without stopping teaching
  • How to avoid power struggles and set effective limits
  • Fifteen powerful desk arrangements for maximum performance
  • How to teach students to behave in class and social settings
  • How to never give multiple warnings or repeated requests again
  • How to firmly but fairly carry out disciplinary actions
  • How to build trust with the most challenging students
Free PDF · No cost

Never Lose Your Cool Again. The Teacher's Diffuser Library.

When a student challenges you in front of the class, you have 5 seconds to respond. This is the cheat sheet for those 5 seconds, 50+ proven phrases that defuse confrontation before it begins.

  • 50+ exact phrases for the most common student challenges
  • What to say when you don't know what to say
  • How to maintain authority without raising your voice
  • Built from 30+ years of classroom-tested practice
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Free PDF · Diffuser Library
Never Lose Your Cool Again
From the Center for Teacher Effectiveness
"I see that"
"Good point"
"Perhaps"
"I hear you"
"Noted"
"Thanks for sharing"
+ 44 more inside
5 seconds Average time you have to defuse a challenge
Ways to work together

Four ways to work together

On-site training for your staff, one-on-one coaching for your leaders, and honest advisory for the companies that serve schools.

Path One
Classroom Management

Five components, delivered to your campus: self-control strategies, student-teacher relationships, teaching rules and procedures, responding to challenges, and classroom ecology and arrangement. Backed by 100+ studies showing measurable achievement gains.

FormatFlexible
DeliveryOn-site
IncludesHandbook
See the full agenda
Path Two
Student Engagement & Motivation

Five pillars for re-engaging the classroom: promoting positive feelings, attention and interest, connectedness and relevance, student self-efficacy, and sharing best practices. Optional graduate-level university credit is available for this seminar.

FormatFlexible
DeliveryOn-site
IncludesHandbook
See the full agenda
Path Three
Executive & Administrator Coaching

A confidential sounding board for district executives, coaching for new administrators, and practical help with walk-throughs, data conversations, curriculum adoption, and building your instructional coaching model.

Format1-on-1
DeliveryVirtual
CadenceFlexible
Explore coaching
Path Four
Ed Tech Advisory

For companies building for K-12: product and curriculum guidance from someone who spent 34 years on the district side of the table and now serves as Chief Academic Officer at SchoolDay Academy.

FormatAdvisory
DeliveryVirtual
ScopeCustom
Explore advisory
Heather Sherburn, M.A., informal portrait Booking 2026-27
About the trainer

After 34 years in public education, the belief is simple.

Students will not thrive academically until they feel valued as people. Connection comes first. Discipline isn't a separate problem from instruction. It's the foundation that lets instruction happen at all.

Educators don't need more theory or another initiative with a catchy name. They need research-based, practical, proven strategies they can use the very next class period. That's what this training delivers.

Heather Sherburn, M.A.
Retired Assistant Superintendent
Read the full bio
What educators are saying

Real classrooms. Real results.

"

The classroom management seminar was one of the most immediately useful workshops I've taken to date. Even after 20 years of education.

RM
Renee Matson
Veteran Educator · 20 years
"

I was going to retire this year, tired of all the nonsense. This seminar gave me great ideas. I think I'll be around a few more years. Thank you.

A
Alice
Veteran Teacher
"

I've been around the block a few times and I've never seen anything like this. You get tools and strategies you can apply immediately, as in the very next day.

LM
Lynanne M.
Educator
See all results

Not ready to book yet? Grab the free Diffuser Library.

50+ phrases your teachers can use Monday morning. No cost. Delivered instantly.

If schools were permitted just one training

This is the one.

Raise test scores. Reduce discipline challenges. Restore classroom rapport. One on-site day. Strategies that travel back to every classroom in your building.

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